This course takes duration of 2 years and recognises the growing importance of Journalism, Public Relations and Media Management in Uganda and the world at large. The course seeks to give students the opportunity to develop skills essential for working in the world of Media and Communications. The course also provides students with the opportunity to understand the role of media and communications in Uganda and other parts of the world. As well as examining contemporary media structures and developments, the course provides historical context for these developments.
The course is also expected to impart in students effective management of the media, marketing and corporate communications, which are crucial to achieving mutual understanding between organisations and their stakeholders. This course, underpinned by communications and customer behaviour theory, provides a strategic approach to managing communications that builds upon an understanding of the promotional mix.
For students taking this course, internship is mandatory with the help of the tutor. This has to be done in every year of study.
Note: There is an enrolment limit for this course.
At IMLS there is the possibility to acquire a Certificate or a Diploma in Journalism and Media Studies. There are different conditions for each.
For Direct entry scheme, candidates should possess ordinary level certificate with at least 5 credits or a certificate in any business field from a recognised institution or its equivalent.
For Direct entry scheme, candidates should possess A’ level certificate with a Principle pass or a certificate in journalism and media studies from a recognised institution or its equivalent.